“We consider BAY Cosmetics as the perfect match – both in relation to the current product portfolio, the unique competencies and their innovative approach to the industry
– Magdalena Kronborg Høg, VNTYCase
IT ALL BEGAN WITH A GOOD IDEA
Finally, we can unveil a fantastic news: The two Danish distributors VNTYCase and BAY Cosmetics will merge! It’s been a few months since we began to discuss the possibility of a merger. BAY Cosmetics and VNTYCase know each other from previous – professional and personal. We know each other’s strengths and competencies and from the beginning we had a clear idea and vision of how to combine our brands.
WHAT WILL HAPPEN?
We will combine our competencies, portfolios and current network of dealers under BAY Cosmetics. All previous VNTYCase vendors and partners will automatically be transferred. We will communicate directly to all stakeholders with details of the many positive consequences that follows. We now stand stronger geographically and with a more solid organization to handle a growth strategy in Denmark and Scandinavia in general.
We are looking forward to seeing you all in the stores!
Mette, Birte and Magdalena
Building strong partnerships
With the merger of the already two well-established companies, we have strengthened our organization. We can now offer a better geographical presence – a prerequisite for creating even closer relationships. At the same time, the synergies in combining the individual competencies will ensure an even higher level of service to our partners. A focus area that we prioritize very much.
Innovation and development
Innovation has been our mantra from the start, and we are therefore always up to speed with the latest trends and follow the industry closely. With the merger we have accumulated many years of experience and business knowledge that will ensure we can continue to offer an exclusive and complimenting portfolio that stands out from the crowd – also ensuring continuous product development.
“It was crucial for us to find a company with the same value base and that we at the same time could see a unique opportunity to leverage the strong synergies in our individual portfolios”
– Mette Cassøe, BAY Cosmetics
A strong product portfolio
It has been crucial for us that with the merger we combined a stronger product portfolio. With several well-established brands, where they all can complement each other, we have now created a foundation that introduces exiting new possibilities for our retail network.
Get In Touch
BAY Cosmetics is a Danish distributor of high-end skincare brands, exclusive fragrances, makeup and lifestyle products. We take pride in selecting unique, innovative brands, that both appeal to the Danish market and our customers. Our sales network includes beauticians, department stores, lifestyle- and concept stores.